Vol.
 6

ARCHOUSE Co., Ltd.

CEO Mr. Eiji Imamichi

URL
http://www.archouse.co.jp/


Location :Higashiyodogawa Ward, Osaka City
Profile

ARCHOUSE Co., Ltd., which bears the subtitle of "3D VISUALS" by themselves, has extensive experience in interior and architectural design mainly for commercial facilities and offices, and production of 3D computer graphics (3D CG) perspective. The company started in 1990 as an interior design and architectural design office. At that time, it was still an era of handwriting, and it was common to do drafting using drafters, or to create perspectives using boards and painting materials. As computer performance and related software functions started making significant progress ever since, ARCHOUSE were among the first to introduce personal computers (PC) into the interior and architectural design process. They have developed a unique design style that makes full use of the possibilities of advanced CG technology for various spatial designs. Eiji Imamichi, CEO of the company, has used Shade in various projects for over 20 years. He now widely provides a part of his accumulated know-how to "Shade3D Marketplace".

 
Consistently supports the whole process from architectural and interior designs to presentation materials with Shade3D
Utilizes "Shade3D Market Place", looking to employ VR down the road
 
"Initially, I used to give a presentation based on (exclusively) hand-drawn perspectives" says Mr. Imamichi from ARCHOUSE, which introduced their first PC nearly 30 years ago, shortly after the company was founded. However, at that time, there were restrictions on the processing power of PCs, software functions such as CAD and 3D CG, and price, so it was only used for the preparation of proposals and creation of drawings with graphic software.
 
However, as the performance of PCs have improved and 3D CG software that were once ridiculously expensive have become more affordable, the company first purchased Shade R1 (at that time) just over 20 years ago. When introducing 3D software, they first paid attention to aspects such as 1) Whether it can be used in Japanese, 2) Enhancement of functions required for CG perspective production that mainly handles still images, and 3) Compatibility with existing software such as whether Bezier curves that he was accustomed to using 2D graphic software can be used. Furthermore, what made them choose Shade was its characteristics such as 1) The process of creating shapes with swept bodies, rotating bodies and free-form surfaces is all too familiar for experts like ARCHOUSE who are too good at thinking in an ‘architectural’ way 2) You can express the world you imagine on a computer with a feeling of hand drawing.

For a while after introducing Shade3D, they had a dedicated employee who handled all the Shade3D operation while they repeated trial and error many times. About 20 years ago, when this employee retired, Mr. Imamichi decided to take over the creation of perspectives using Shade by himself.

Originally, Mr. Imamichi called himself "a person dedicated to hand-drawing", but he made effective use of the data and know-how that his predecessor created and left behind. In the case of other similar software, you can't use them without first understanding the theory, but while working on Shade with the "imitation approach", he was able to grasp most of the operation. In addition, he recalls that he has become well versed in the software to the point where he can use it intuitively while utilizing the tutorials on the Shade3D official website.

Meanwhile, Shade's function has steadly improved with each version upgrade. Coupled with the enhanced performance of PCs, it has become possible to handle larger data and its power of expression has been greatly improved as well. Support for 3D CG perspective production for design offices and architectural offices has also kicked into gear.

They also take full advantage of Shade3D's unique features. For example, in cases where they have only limited time, they handle the entire process from design to preparation of presentation materials on Shade. They say they complete the preparation of presentation materials such as designs, plan images, colored drawings for presentation, photo enhancement, 3D CG perspectives, and somtimes even movies using one application, and Shde3D does this efficiency and quickly.

In the meantime, the company has exhibited their original data collection specialized in interior design perspectives for presentations at the third-party online store "Shade 3D Marketplace". The data collection reflects the practical know-how that they have accumulated over the years such as various settings of rendering, materials, lighting etc. for creating furniture, lighting equipments and light sources. It is intended to meet a wide range of needs, from beginners to professional needs. The company is currently preparing the second content for the online store.

In terms of the future ues of Shade3D, Mr. Imamichi pays attention to the possibility of VR development. Although he has created VR content for presentations before, he realized that "the need for VR to be used in society (= to be used for presentations) has not yet taken shape." Along with expectations for further enhancement of VR-related functions in Shade3D, he says he would like to keep exploring new approach to visualizing design that could foster new needs for VR.





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