FORUM8 is awarded the "2021 CRM Best Practice Award Continuation Award" following last year

FORUM8 Co., Ltd. (2-15-1 Konan, Minato-ku, Tokyo. President Yuji Ito. URL：https://www.forum8.co.jp/english/) has been awarded the "2021 CRM Best Practice Award" by the CRM Association Japan in October 2021. FORUM8 has won the Best Practice Award for 7 consecutive years, and of these 7 awards, the last 4 awards that FORUM8 won including the award FORUM8 won this year are Continuation Awards to be specific.

This award is distributed to only those who incorporate the most appropriate CRM-oriented practices to set model examples in Japan to reach the goal of "customer-centric relationship management".

This year, FORUM8 has promoted the innovation of employee work styles and the improvement of work-life balance for employees throughout the company, while assisting employees to acquire remote sales skills to make the most use of the Internet. By actively hosting remote lectures and attending online exhibitions, FORUM8 managed to increase the total number of participants to events hosted by the company and exhibitions attended by the company throughout the year, leading up an increase in sales. In addition, FORUM8 expanded sales opportunities in remote places and overseas by establishing a new approach for customer development and cooperation using networks. This "Customer Cultivation and Remote Sales Model" demonstrated by FORUM8 throughout the year has been highly evaluated.

We have continued to establish and strengthen our company-wide CRM system through the challenge of CRM activities in all departments, including domestic and overseas sales, regional sales offices, instructors and administration, development, and human resources and general affairs. In 2014, we received the CRM Encouragement Award for our customer-centric approach by UC-1 development support, and since then, we have received Best Practice Awards for the following initiatives. In the future, we will continue to strengthen our CRM activities while responding quickly to changing social conditions and customers' issues.

[Background of Award 2021 (Summarized)]

Every year, FORUM8 changes the department in charge to promote CRM awareness throughout the company, and this year, the secretary's office took the lead. Under the direct supervision of the top management and in close cooperation with each department, the company actively promoted innovation in work styles, improvement of work-life balance, and acquisition of remote sales skills using the Internet, using the COVID-19 disaster as a daring leverage. As a result of actively holding remote lectures and exhibitions, the number of lecture participants increased several times and sales increased by double digits. The company's VR technology, which is attracting international interest, has expanded its sales opportunities to faraway areas and overseas by developing customers and establishing collaborative methods using networks.